Willow Wealth
Multi-asset alternative investments platform (formerly Yieldstreet) offering direct deal selection, managed portfolios, and institutional fund access across private credit, real estate, private equity, legal finance, and art. CNBC reporting documented investor losses exceeding $200M through late 2025; platform rebranded and removed historical performance data from public website during same period.
Platform Overview
Multi-asset alternative investments marketplace enabling accredited and retail investors to access private markets across 10+ asset classes. Platform offers three investment pathways: (1) Direct Investments—self-directed selection of individual deals across real estate, private credit, legal finance, art, and specialized strategies; (2) Willow 360 Managed Portfolios—automated allocation service developed with Wilshire Associates providing diversified exposure across private markets with $25K minimum and quarterly liquidity provisions; (3) Evergreen Institutional Funds—access to Carlyle, Goldman Sachs, and StepStone funds at $10K minimums. Platform intermediates between capital providers and deal sponsors, conducting due diligence, structuring offerings, and administering investments through SEC-registered broker-dealer (Willow Wealth Markets LLC) and investment adviser (Willow Asset Management LLC) subsidiaries. Platform historically reported 9.4-9.8% net realized IRR (July 2015-March 2025 period, matured investments only, excluding Short Term Notes and Structured Notes per platform disclosures). CNBC investigative reporting through December 2025 indicated elevated loss rates in certain real estate offerings from 2021-2024 vintage years.
The platform's 10-year evolution includes expansion to 500,000+ members and $6B+ cumulative investments, strategic acquisitions (Athena Art Finance 2019, Cadre real estate 2023), and late-2025 rebrand coinciding with CNBC investigative reporting on elevated investor losses and removal of historical performance data from public website. Platform offers three core pathways: self-directed deal selection, Willow 360 managed portfolios, and institutional fund access (Carlyle, Goldman Sachs, StepStone). Regulatory oversight through SEC-registered broker-dealer and investment adviser provides baseline governance framework. Investors should conduct independent due diligence on individual offerings and consider platform track record questions raised by third-party reporting when sizing allocations.
Founded
2015 as Yieldstreet by Milind Mehere and Michael Weisz; rebranded to Willow Wealth late 2025.
Platform Scale
500,000+ members, $6B+ cumulative investments (per platform disclosures as of 2025).
Product Structure
Three pathways: (1) Direct Investments (individual deals, self-directed), (2) Willow 360 Managed Portfolios ($25K minimum, automated allocation, launched 2025), (3) Evergreen Institutional Funds (Carlyle/Goldman/StepStone access, $10K minimums).
Asset Classes
Private credit, private equity, real estate (debt and equity), legal finance, art finance, venture capital, marine finance, consumer credit, aviation, structured products—10+ categories.
Minimum Investments
Varies by offering: $5,000-$10,000 for most direct deals; $10,000 for institutional evergreen funds; $25,000 for Willow 360 managed portfolios; $10,000 for Alternative Income Fund.
Investor Requirements
Most offerings require accredited investor status; Alternative Income Fund and select deals available to non-accredited investors.
Fee Structure
Varies by investment type—management fees, performance fees, transaction fees; Willow 360 and institutional funds include multiple fee layers; Alternative Income Fund charges 1.00% annual management fee plus incentive allocations.
Liquidity
Highly illiquid for direct investments; Willow 360 and evergreen funds claim quarterly redemption windows subject to gates and manager discretion; no guaranteed liquidity.
Historical Performance Claims
Platform IRR: 9.4-9.8% net realized (July 2015-March 2025 for matured investments excluding Short Term Notes/Structured Notes); Real estate: 9.4% through 2022-2023, deteriorated to -2% annualized by 2025 per removed disclosures.
Loss Reporting
CNBC investigative reporting through December 2025 indicated investor losses exceeding $200M across marine lending and real estate offerings, with concentration in 2021-2024 vintage years.
Default Disclosure
2.7% of offerings defaulted (16 of 597 total investments) per platform disclosures as of December 2024; additional 4.3% on modified outlook/watchlist; CNBC investigation found higher concentration in real estate.
Regulatory Status
Willow Wealth Markets LLC (SEC-registered broker-dealer, FINRA/SIPC member); Willow Asset Management LLC (SEC-registered investment adviser); Atomic Brokerage LLC provides brokerage services for Willow 360 managed portfolios.
IRA Access
Self-directed IRA capabilities through partnership with Equity Trust (self-directed IRA custodian); supports Traditional, Roth, SEP, SIMPLE IRAs.
🔄Critical Context for Private Markets Platform Evaluation
- Platform IRR claims represent survivorship-biased subset—matured investments only, excluding active positions and defaults—creating material gap between headline figures and portfolio-level investor outcomes.
- Elevated default rates in a CNBC-reviewed sample of 2021-2024 real estate offerings (9 of 30 deals) suggest potential underwriting or vintage concentration issues rather than isolated failures.
- Removal of decade of performance data during rebrand prevents independent verification of return degradation patterns and eliminates accountability mechanism for investors evaluating platform credibility.
- Business model conflicts inherent when platform both originates deals and takes first-loss positions—economic incentives may drive volume over quality, particularly during growth phases when capital raising and fee generation prioritized.
Key Gaps & Non-Disclosures
- Updated comprehensive performance data across all asset classes and vintage years following 2025 data removal.
- Standardized default/recovery analysis and loss attribution framework.
- Platform financial sustainability disclosures given AUM declines from defaults.
- Resolution mechanisms and timelines for investors in defaulted or watchlist positions.
- Total cost of ownership across layered fee structures for Willow 360 and institutional fund products.
Investment Structures
Direct Investments - Individual Deals
Self-directed selection of specific opportunities across private credit, real estate debt/equity, legal finance, art-secured lending, and specialty asset classes. Investors commit capital to individual SPVs or funds tied to disclosed underlying assets. Typically $5,000-$10,000 minimums per deal. Platform conducts stated four-step due diligence process and structures offerings, then earns management fees and in some cases first-loss participation. Liquidity limited; hold periods vary by deal (typically 2-7 years). Performance highly deal-specific; third-party reporting indicated elevated losses in certain 2021-2024 vintage real estate offerings and marine lending exposures.
Willow 360 Managed Portfolios
Automated managed portfolio service launched August 2025 in partnership with Wilshire Associates (institutional investment consultant). Platform constructs and manages diversified allocation across private credit, private equity, real estate, and venture capital based on investor risk tolerance (Income/Balanced/Growth strategies). $25K minimum investment; individual taxable accounts only (no IRAs initially). Quarterly liquidity claims subject to underlying fund restrictions and redemption queues. Multiple fee layers: Willow Asset Management LLC advisory fees, Atomic Brokerage fees, underlying fund expenses. Limited track record—launched during period of documented origination failures in platform's direct deals.
Evergreen Institutional Funds
Access to brand-name institutional managers through platform partnerships: Carlyle Tactical Private Credit Fund, Goldman Sachs Real Estate Diversified Income Fund, StepStone Private Markets Fund. $10K minimums (materially lower than typical institutional minimums). Quarterly liquidity with standard gates and queue mechanisms. Distributions quarterly or annually depending on fund. All distributions automatically reinvested through June 30, 2026 per platform terms; liquidity only available post-June 2026. Fund-level fees (management, incentive, performance) layer on top of any platform fees for access.
Alternative Income Fund
Yieldstreet Alternative Income Fund—multi-asset closed-end interval fund launched March 2020. Available to both accredited and non-accredited investors with $10,000 minimum. Provides diversified exposure to 50+ income-focused private market investments across platform asset classes. Quarterly distributions based on NAV. Quarterly repurchase offers at 5-20% of shares outstanding (not guaranteed liquidity). 1.00% annual management fee on net assets (excluding cash) plus incentive allocations. SEC-registered under Investment Company Act.
Short Term Notes Program
Cash alternative product with 3, 6, or 9-month terms. Notes secured by diversified portfolio of platform investments. Platform typically purchases 5% of notes issued in first-loss position (per offering updates as of mid-2025). Targeted yields vary by term and market conditions. Excluded from platform IRR calculations per footnote disclosures. Program scale and cumulative issuance not consistently disclosed in readily auditable format on public website.
Risk Structure
Platform track record and transparency
Late 2025 rebrand from Yieldstreet to Willow Wealth coincided with CNBC reporting on elevated investor losses and removal of historical performance data from public website, creating challenges for independent verification of long-term track record.
Performance in certain vintage years
CNBC reporting indicated elevated default rates in sampled real estate offerings from 2021-2024 period; investors with exposure to affected vintages may face extended resolution timelines.
Business model conflicts
Platform originates deals, structures offerings, administers investments, and earns multiple fee streams—creating potential misalignment between platform economic incentives (volume, fees) and investor outcomes (returns, risk management).
Performance reporting opacity
Platform IRR excludes Short Term Notes, Structured Notes, active investments, and defaults—survivorship bias creates gap between headline figures and actual investor portfolio-level returns. Data removal during rebrand eliminates verification capability.
Liquidity illusion
Willow 360 and evergreen funds claim quarterly liquidity but subject to gates, queues, and manager discretion—liquidity may not be available when most needed (stress periods, platform issues). Direct investments structurally illiquid with no secondary market.
Operational continuity
Platform financial health and sustainability unclear; AUM declines from defaults and investor attrition may pressure business model; contingency arrangements for investment administration if platform ceases operations not transparently disclosed.
Platform track record and data availability
Risk Summary
Late 2025 rebrand to Willow Wealth coincided with CNBC reporting on investor losses exceeding $200M and removal of historical performance data from public website.
Why It Matters
Investors relying on platform due diligence and track record assessment face challenges with data verification given website changes and limited historical performance visibility.
Mitigation / Verification
Review CNBC investigative reporting (2025); consult FINRA BrokerCheck for Willow Wealth Markets LLC; treat all performance claims conservatively given data limitations; conduct independent due diligence on individual offerings; consider allocation sizing given elevated uncertainty.
Vintage-specific performance concerns
Risk Summary
CNBC reporting indicated elevated loss rates in certain 2021-2024 real estate offerings; platform's overall default disclosure (2.7% of 597 investments as of December 2024) may not fully reflect concentration in specific vintages or asset classes.
Why It Matters
Investors with exposure to affected vintage years may experience extended resolution timelines and material losses; platform-wide performance metrics may not capture deal-specific or vintage-specific risk profiles.
Mitigation / Verification
Review individual offering documents for vintage year and deal structure; understand resolution mechanisms in offering documents; avoid concentration in any single vintage or deal; prioritize recent offerings with updated underwriting standards if applicable; diversify across multiple platforms.
Survivorship bias in performance reporting
Risk Summary
Platform IRR of 9.4-9.8% represents matured investments only, excluding Short Term Notes, active positions, and defaults—creates material gap versus actual investor portfolio returns.
Why It Matters
Headline performance figures misleading for allocation decisions; actual investor outcomes likely materially lower given exclusions and recent default concentrations.
Mitigation / Verification
Treat all platform IRR claims as upper bound on potential returns; focus on asset class-specific and vintage-specific performance where disclosed; independently verify assumptions in offering documents; model conservative scenarios including default potential.
Business model conflicts and misalignment
Risk Summary
Platform originates deals, structures offerings, administers investments, earns management fees, and in some cases takes first-loss positions—creating potential conflicts between volume/fees and quality/returns.
Why It Matters
During growth phases or capital-raising pressure, economic incentives may favor deal velocity over rigorous underwriting; 2021-2024 default concentration suggests this dynamic materialized.
Mitigation / Verification
Prioritize third-party originated assets (institutional funds) over platform-originated deals; conduct independent due diligence on all offerings; understand fee structures and platform economic incentives; diversify across multiple platforms if building alternative allocation.
Liquidity illusion and redemption restrictions
Risk Summary
Willow 360 and evergreen funds claim quarterly liquidity but subject to gates, queues, manager discretion, and automatic reinvestment through June 2026 for new funds.
Why It Matters
Liquidity assumptions may not hold during stress periods when capital needed most; redemption queues and gates can extend lock-up periods materially beyond quarterly windows.
Mitigation / Verification
Read fund offering documents for specific redemption terms, gates, and queue mechanics; treat quarterly liquidity as potential not guarantee; maintain adequate liquid reserves outside platform; stress test portfolio assuming extended illiquidity.
Platform operational sustainability
Risk Summary
Platform financial health unclear; AUM declines from defaults; business model pivot to lower-margin institutional fund distribution from higher-margin originated deals.
Why It Matters
Platform cessation or restructuring could complicate investment administration, resolution of troubled positions, and realization of capital from maturing investments.
Mitigation / Verification
Review FINRA filings for Willow Wealth Markets LLC financial condition; understand backup administration arrangements in offering documents; diversify across platforms; maintain documentation of all investments and distributions.
Deal-specific underwriting and asset quality
Risk Summary
Individual deal performance highly variable; CNBC reporting indicated elevated failure rates in sampled 2021-2024 real estate offerings, raising questions about underwriting rigor and asset selection during that period.
Why It Matters
Self-directed investors bear full risk of individual deal failures; platform due diligence quality uncertain given third-party reporting on elevated loss rates in certain vintages.
Mitigation / Verification
Conduct thorough independent due diligence on every direct investment; review borrower credit, asset quality, business plan feasibility, exit strategy; prioritize deals with proven sponsors and conservative LTV/leverage; diversify across 10-20+ deals minimum.
Fee opacity and total cost of ownership
Risk Summary
Multiple fee layers across platform fees, fund-level fees, deal-level fees, performance fees—particularly for Willow 360 and institutional fund access where costs compound.
Why It Matters
Total all-in fees materially reduce net returns and create hurdle for positive investor outcomes; opacity prevents informed cost/benefit analysis.
Mitigation / Verification
Request detailed fee breakdowns in offering documents; calculate total annualized cost including all layers; compare to alternatives (direct institutional fund access, other platforms, public market equivalents); model net-of-fee scenarios.
Regulatory oversight limitations
Risk Summary
SEC registration of broker-dealer and investment adviser provides baseline governance but doesn't guarantee deal quality, performance outcomes, or platform solvency.
Why It Matters
Investors may assume regulatory oversight provides protection beyond actual scope; deal-level risks and platform business model conflicts remain despite registration status.
Mitigation / Verification
Understand SEC registration governs disclosures and conduct standards, not investment performance; read Form ADV and Form CRS for Willow Asset Management LLC and Atomic Brokerage LLC; supplement with independent research and professional advice.
Regulatory & Legal Posture
Security Status
SEC-registered securities offered through registered broker-dealer; managed portfolios via registered investment adviser
Willow Wealth Markets LLC operates as SEC-registered broker-dealer (FINRA/SIPC member); Willow Asset Management LLC operates as SEC-registered investment adviser providing Willow 360 managed portfolios; Atomic Brokerage LLC (also registered broker-dealer) provides brokerage services for managed portfolios; most offerings are securities registered under Regulation D or Regulation A.
Disclosure Quality
Baseline SEC disclosure requirements apply; offering documents available for individual deals; Form ADV Part 2A and Form CRS provide adviser disclosures; however, platform removed decade of historical performance data during 2025 rebrand, limiting verification capability.
Custody Model
Assets held in SPVs and funds; Willow 360 assets custodied at Pershing LLC; self-directed IRA assets custodied at Equity Trust
SIPC coverage applies to brokerage account cash and securities; does not cover alternative investment principal or performance; no FDIC insurance.
Tax Treatment
Reporting
K-1 (for partnership structures), 1099 (for debt securities), 1099-DIV (for Alternative Income Fund)
Annual issuance; K-1s for partnership investments typically issued March-April; timing varies by deal structure.
Income Character
Varies by investment structure: ordinary income for debt; capital gains for equity; potentially qualified dividends or return of capital
Tax treatment highly deal-specific; private credit generates ordinary income; equity investments may produce capital gains; some structures involve depreciation pass-throughs or return of capital distributions.
Partnership K-1s create complexity; multi-state filings may be required for real estate holdings; depreciation recapture at exit; some income may be passive for passive activity loss limitations; UBTI possible in IRA accounts for levered deals.
Account Suitability
Taxable
Most direct investments suitable; K-1 complexity manageable; capital gains and depreciation benefits available.
Roth IRA
Self-directed IRA via Equity Trust partnership enables access; UBTI risk for levered investments; long illiquidity periods conflict with Roth withdrawal needs.
Traditional IRA
Similar considerations to Roth; UBTI risk; illiquidity conflicts with RMDs for older investors.
HSA
Generally unsuitable—alternative investments not aligned with HSA purpose.
Investor Fit
Experienced accredited investors with substantial liquid assets and sophisticated due diligence capabilities
Platform provides access to private markets, but documented losses, performance data removal, and business model conflicts require elevated skepticism and independent verification. Only suitable for investors with capability to conduct thorough deal-level due diligence and willingness to accept platform credibility risks following rebrand.
Institutional allocators seeking lower-minimum access to branded funds (Carlyle/Goldman/StepStone)
Evergreen fund partnerships provide legitimate institutional access at reduced minimums, but multiple fee layers and quarterly liquidity restrictions require careful evaluation versus direct institutional fund access or other platforms.
Retail investors seeking passive private markets exposure via Willow 360
Willow 360 launched August 2025 during period of documented origination failures and performance data removal—insufficient track record, elevated platform risk, and opacity around total costs make unsuitable for investors lacking ability to assess platform credibility independently.
Income-focused retirees or near-retirees
Illiquidity, default risks, and platform credibility issues make unsuitable for investors with income needs or capital preservation priorities. Alternative Income Fund provides quarterly distributions but no guaranteed liquidity and exposure to platform deal selection risks.
Beginners or unsophisticated investors
Platform complexity, deal-specific risks, third-party reporting on performance concerns, and requirement for independent verification make unsuitable for investors lacking alternative investment experience or due diligence capabilities. Performance marketing may mislead unsophisticated investors.
Liquidity-dependent investors or emergency fund builders
Direct investments structurally illiquid with multi-year holds; claimed quarterly liquidity for Willow 360 and evergreen funds subject to gates and not guaranteed. Unsuitable for any capital that may be needed on predictable timelines.
Key Tradeoffs
Platform access vs independent verification burden
Platform provides single access point to multiple private market asset classes, but third-party reporting on performance concerns, performance data removal, and business model conflicts require investors conduct independent due diligence on every deal—potentially negating convenience advantages.
Institutional fund access vs fee layering
Carlyle/Goldman/StepStone partnerships provide brand-name institutional managers at lower minimums than direct access, but platform fees layer on top of fund-level fees, potentially creating higher all-in costs versus alternatives.
Diversification potential vs concentration risk
Multi-asset platform enables diversification across private credit, real estate, legal finance, etc., but CNBC reporting on elevated loss rates in certain vintages suggests diversification within single platform may be insufficient to mitigate systematic origination or underwriting issues.
Quarterly liquidity claims vs actual availability
Willow 360 and evergreen funds marketed with quarterly liquidity provisions, but redemptions subject to gates, queues, manager discretion, and automatic reinvestment requirements—actual liquidity may not exist when needed.
Historical IRR claims vs data removal
Platform cites 9.4-9.8% net realized IRR to market access and returns, but removed decade of performance data during 2025 rebrand—investors cannot independently verify claims or assess return degradation patterns.
Who This Is Not For
Investors seeking transparent, accountable platforms with clean track records
CNBC reporting on investor losses exceeding $200M, elevated default rates in certain vintage years, and removal of historical performance data during late-2025 rebrand create track record verification challenges unsuitable for investors prioritizing platform transparency.
Passive investors relying on platform due diligence and deal selection
Documented underwriting failures in 2021-2024 vintages require investors conduct independent due diligence on every offering—platform vetting insufficient safeguard.
Conservative investors prioritizing capital preservation or requiring liquidity
Structural illiquidity, material default risks, and platform credibility issues make unsuitable for conservative risk profiles or anyone with predictable capital needs.
Beginners or unsophisticated alternative asset investors
Complex deal structures, elevated due diligence requirements, platform risk factors, and performance reporting opacity require substantial experience and analytical capability.
Investors lacking independent verification capabilities
Third-party reporting on performance concerns and removal of historical data require independent research, legal review, and financial analysis for every position—unsuitable for investors unable to conduct thorough verification.
Fee-sensitive investors seeking cost-efficient private markets exposure
Multiple fee layers across platform fees, fund fees, deal fees, and performance fees create elevated all-in costs—potentially higher than alternatives like direct institutional fund access or low-cost interval funds.
AltStreet Perspective
Verdict
Established platform with track record questions requiring enhanced due diligence
Positioning
Willow Wealth's late-2025 rebrand from Yieldstreet coincided with CNBC reporting on investor losses exceeding $200M and removal of historical performance data from public website, creating challenges for independent track record verification. Platform's expansion into Willow 360 managed portfolios and institutional fund partnerships (Carlyle, Goldman Sachs, StepStone) provides additional investment pathways alongside continued direct deal origination. Regulatory oversight through SEC-registered entities establishes baseline governance framework. Given third-party reporting on performance concerns in certain vintage years and limited historical data availability following website changes, investors should conduct thorough independent due diligence on individual offerings, carefully assess vintage year and deal structure, and size allocations conservatively. Platform may be suitable for experienced accredited investors with sophisticated due diligence capabilities and willingness to independently verify all claims, but requires elevated scrutiny relative to platforms with more transparent historical disclosure practices.
"Multi-asset platform with institutional partnerships; enhanced due diligence warranted given track record verification challenges."
Next Steps
Read CNBC investigative reporting (August, September, December 2025) on investor losses and elevated default rates to understand third-party documentation of platform performance concerns.
Review FINRA BrokerCheck disclosures for Willow Wealth Markets LLC and research SEC filings for Willow Asset Management LLC to assess regulatory standing and any disclosed complaints or actions.
If considering Willow 360 or direct investments, obtain and review complete offering documents including fee disclosures, risk factors, historical performance (if available), and exit strategies.
For institutional fund access (Carlyle/Goldman/StepStone), compare platform access fees and terms to direct institutional fund minimums and other distribution channels to assess value versus alternatives.
Independently verify all platform claims and conduct thorough due diligence on specific offerings—do not rely solely on platform vetting given third-party reporting on vintage-specific performance concerns.
Consult with independent financial adviser and attorney experienced in private placement securities before committing capital, particularly given platform credibility concerns.
If already invested in troubled positions, review investor rights in offering documents, consider legal consultation regarding potential remedies, and communicate with other affected investors.
Compare platform to established alternatives (Fundrise for real estate, iCapital/CAIS for institutional funds, direct institutional investor relations for fund access) with cleaner track records and more transparent disclosures.
Related Resources
Explore Asset Class
Private Markets - Multi-Asset🔍Review Evidence
Scrape Date
2026-01-12
Methodology
Review synthesized from multiple source categories to ensure balanced analysis: (1) Platform-stated information from willowwealth.com including product descriptions, fee disclosures, regulatory disclaimers, and IRR calculation methodology; (2) Regulatory filings and disclosures from SEC-registered entities (Willow Wealth Markets LLC, Willow Asset Management LLC) via FINRA BrokerCheck and Form ADV; (3) Third-party investigative reporting from CNBC (multiple articles August-December 2025), FinanceBuzz, and The Ways to Wealth documenting investor experiences and platform performance; (4) Historical context from Wikipedia and Crunchbase regarding company evolution and rebrand. Analysis focuses on platform structure, product offerings, regulatory framework, fee transparency, liquidity characteristics, and investor suitability. Performance claims and loss reporting attributed to specific sources given limited historical data availability on platform website following 2025 changes. AltStreet analysis and inferences clearly labeled as such to distinguish from source-reported facts.
Scope
Platform history and 2025 rebrand context, product offerings (direct investments, Willow 360, institutional funds, Alternative Income Fund, Short Term Notes), fee structures and disclosure quality, liquidity provisions and restrictions, investor requirements, regulatory status and oversight framework, third-party reporting on vintage-specific performance concerns, business model structure, and comparative positioning within private markets platform sector.
Key Findings
- •PLATFORM-CONFIRMED: Founded 2015 as Yieldstreet; rebranded to Willow Wealth late 2025 (per platform website and Wikipedia).
- •PLATFORM-CONFIRMED: Platform scale of 500,000+ members and $6B+ cumulative investments (per willowwealth.com/about).
- •PLATFORM-CONFIRMED: Platform IRR calculation methodology excludes Short Term Notes, Structured Notes, and represents matured investments only, weighted by investment size, net of fees (per platform footnote 6 on multiple pages).
- •PLATFORM-CONFIRMED: Platform operates through SEC-registered broker-dealer (Willow Wealth Markets LLC, FINRA/SIPC member) and SEC-registered investment adviser (Willow Asset Management LLC) as disclosed on website regulatory sections.
- •PLATFORM-CONFIRMED: Willow 360 managed portfolios utilize Atomic Brokerage LLC for brokerage services and Pershing LLC for custody (per platform disclosures).
- •PLATFORM-CONFIRMED: Platform default disclosure as of December 2024: 2.7% of offerings defaulted (16 of 597 investments), with additional 4.3% on modified outlook (per platform support documentation).
- •THIRD-PARTY REPORTED: CNBC investigative reporting through December 2025 indicated investor losses exceeding $200M across marine lending and real estate offerings (per CNBC articles and secondary coverage).
- •THIRD-PARTY REPORTED: CNBC reporting cited elevated default rates in sampled 2021-2024 real estate offerings (per CNBC December 2025 article).
- •THIRD-PARTY REPORTED: Platform removed historical performance data from public website during 2025 rebrand period (per CNBC reporting and investor commentary documented in third-party articles).
- •PLATFORM-CONFIRMED: Willow 360 managed portfolios launched in partnership with Wilshire Associates; institutional fund partnerships with Carlyle, Goldman Sachs, and StepStone announced (per platform press materials and product pages).
- •PLATFORM-CONFIRMED: Most direct investments require accredited investor status; Alternative Income Fund available to non-accredited investors with $10,000 minimum (per offering page disclosures).
- •PLATFORM-CONFIRMED: Evergreen institutional funds include automatic distribution reinvestment provisions and quarterly liquidity provisions subject to standard gates and limitations (per platform offering page disclosures).
Primary Source Pages
- willowwealth.com (homepage, platform disclosures)
- willowwealth.com/360 (Willow 360 managed portfolios)
- willowwealth.com/direct-investing (direct deal selection)
- willowwealth.com/ira (self-directed IRA access)
- willowwealth.com/short-term-notes (cash alternative product)
- willowwealth.com/about (company information)
- willowwealth.com/support (FAQ and investor resources)
- CNBC investigative articles (August, September, December 2025) - third-party reporting
- Wikipedia: Willow Wealth - historical context
- FINRA BrokerCheck - regulatory disclosures for Willow Wealth Markets LLC
- Third-party platform reviews (FinanceBuzz, The Ways to Wealth) - investor experience documentation
Frequently Asked Questions
What happened to Yieldstreet? Why the rebrand to Willow Wealth?
Yieldstreet rebranded to Willow Wealth in late 2025. The rebrand coincided with CNBC investigative reporting on elevated investor losses and platform's removal of historical performance data from public website.
What has been reported about Willow Wealth investor losses?
CNBC investigative reporting through December 2025 indicated investor losses exceeding $200M across marine lending and real estate offerings, with elevated default rates reported in certain 2021-2024 vintage real estate deals.
What is Willow Wealth's (Yieldstreet's) historical performance?
Platform reported 9.4-9.8% net realized IRR (July 2015-March 2025) for matured investments only, excluding Short Term Notes and Structured Notes. Performance data for individual asset classes removed from public website during 2025 rebrand. Investors should review offering documents for deal-specific historical data.
Is Willow Wealth regulated?
Yes. Willow Wealth Markets LLC is SEC-registered broker-dealer (FINRA/SIPC member); Willow Asset Management LLC is SEC-registered investment adviser. Regulation provides baseline oversight but doesn't eliminate deal-level risks or guarantee performance.
What are the minimum investments for Willow Wealth?
$10,000 for most direct deals and institutional funds; $25,000 for Willow 360 managed portfolios; $10,000 for Alternative Income Fund. Most offerings require accredited investor status except Alternative Income Fund.
How liquid are Willow Wealth investments?
Highly illiquid. Direct investments locked up 2-7+ years. Willow 360 and evergreen funds claim quarterly redemptions but subject to gates, queues, manager discretion. Liquidity not guaranteed and may be unavailable during stress.
What fees does Willow Wealth charge?
Varies by investment: management fees, performance fees, transaction fees. Willow 360 and institutional funds have multiple fee layers (platform, adviser, fund-level). Alternative Income Fund: 1.00% annual management fee plus incentive allocations. Total costs often not transparently disclosed.
What is Willow 360?
Automated managed portfolio service launched August 2025 with Wilshire Associates. Diversified private markets allocation across credit, equity, real estate, VC. $25K minimum, quarterly liquidity claims. Limited track record—launched during period of documented origination failures.
Should I invest in Willow Wealth given recent reporting?
Enhanced due diligence warranted given third-party reporting on vintage-specific performance concerns and limited historical data availability. Suitable only for experienced investors with sophisticated verification capabilities. Consider alternatives with more transparent historical disclosure practices.
What alternatives exist to Willow Wealth?
Established platforms with cleaner records: Fundrise (real estate, lower minimums, transparent), iCapital/CAIS (institutional funds distribution), direct institutional fund access for qualified investors. Each has tradeoffs but generally offer better transparency and track records.