SEC-Registered Investment Adviser
Creative Planning
Legal name: Creative Planning, LLC
Registration facts are from the firm's Form ADV Part 1A as published by the SEC, latest filing dated July 10, 2026. Figures are firm-level: they describe the advisory firm, not any single offering.
Registration
- Status
- Approved
- Registered since
- March 18, 1983
- Principal office
- 5454 W. 110th Street, Overland Park, KS 66211
- Organized as
- Limited Liability Company, MO
- Fiscal year end
- December
- Other offices
- 150
- Website
- connect.creativeplanning.com
Scale
- Regulatory AUM
- $295.6B
- Discretionary / non-discretionary
- $291.9B / $3.6B
- Attributable to non-US clients
- $1.4B
- Accounts
- 320,323
- Clients
- 1,767
- Employees
- 1,650, 1,538 in advisory roles
- Private funds advised
- 5
- Private fund gross assets
- $197.4M
- Fund types
- 5 private equity funds
- Funds with Form D records
- 2 issuers in AltStreet's ledger, $386.5M reported sold across them
- Client assets in custody
- $11.1B (24,856 clients)
Business, clients and compensation, as filed
- Advisory activities
- financial planning, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, pension consulting, selection of other advisers and educational seminars or workshops
- Compensated by
- a percentage of assets under management, hourly charges and fixed fees
- Client types
- individuals (other than high net worth) (47,540); high net worth individuals (39,511); pooled investment vehicles (5); pension and profit sharing plans (10,861); charitable organizations (335); state or municipal government entities (199); corporations or other businesses (1,847)
- Related persons include
- another investment adviser, a trust company, an accountant or accounting firm, a lawyer or law firm, an insurance company or agency and a pension consultant
- Affiliates
- 4 investment advisers
Form ADV Item 11 disclosures
The firm answered yes to the following Item 11 questions. The answers cover the firm and its advisory affiliates; the Disclosure Reporting Pages on IAPD identify the subject and the outcome.
- SEC or CFTC finding of a violation of regulations or statutes (Item 11C(2))
- SEC or CFTC civil money penalty or cease-and-desist (Item 11C(5))
- other regulator order, denial, suspension or revocation (Item 11D(4))
Form D activity of the funds this firm advises, by year
2 issuers in AltStreet's EDGAR ledger are joined to this adviser through Form ADV Schedule D, with Form D filings from July 15, 2022 to February 23, 2023. Reported sold across them: $386.5M.Years are the year of each offering's first notice; sold and investors are the latest figures on each chain. Counts and totals only; the fund roster is in the terminal.
| First notice | Offerings | Reported sold | Investors |
|---|---|---|---|
| 2023 | 1 | $55.0M | 66 |
| 2022 | 1 | $331.5M | 289 |
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Source: SEC Form ADV via IARD (roster of October 6, 2026), matched to the platform by AltStreet analysts. Item 11 answers are as reported on the firm's Form ADV and cover the firm and its advisory affiliates; consult the firm's IAPD record for the Disclosure Reporting Pages. Brochure statements are the firm's own. Nothing on this page is investment advice.