Robert W. Baird & Co. Incorporated

Business, clients and compensation, as filed

Advisory activities

financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, pension consulting, selection of other advisers, publication of periodicals or newsletters, educational seminars or workshops and other advisory activities

Compensated by

a percentage of assets under management, hourly charges, fixed fees, commissions, performance-based fees and other

Client types

individuals (other than high net worth) (153,711); high net worth individuals (82,420); banking or thrift institutions (18); investment companies (18); pooled investment vehicles (8); pension and profit sharing plans (1,709); charitable organizations (1,433); state or municipal government entities (76); other investment advisers (254); insurance companies (22); corporations or other businesses (1,669); other (21)

Also engaged as

broker-dealer, commodity pool operator or commodity trading advisor and registered municipal advisor

Related persons include

a broker-dealer, another investment adviser, a commodity pool operator or commodity trading advisor, a trust company, an insurance company or agency, a real estate broker or dealer and a sponsor, general partner or managing member of pooled investment vehicles

Affiliates

1 broker-dealer, 14 investment advisers

Wrap fee program

Sponsors or manages a wrap fee program

Form ADV Item 11 disclosures

The firm answered yes to the following Item 11 questions. The answers cover the firm and its advisory affiliates; the Disclosure Reporting Pages on IAPD identify the subject and the outcome.

• investment-related misdemeanor conviction (Item 11B(1))
• SEC or CFTC finding of a violation of regulations or statutes (Item 11C(2), 3 reported)
• SEC or CFTC order against the firm or an affiliate (Item 11C(4), 2 reported)
• SEC or CFTC civil money penalty or cease-and-desist (Item 11C(5), 3 reported)
• other regulator finding of a violation (Item 11D(2))
• self-regulatory organization finding of a violation (Item 11E(2), 12 reported)
• self-regulatory organization bar, suspension or fine (Item 11E(4), 3 reported)
• revoked or suspended authorization to act as an attorney, accountant or federal contractor (Item 11F)