Placement agent
Principle Advisory Services
Named on Form ADV Schedule D by 3 SEC-registered and exempt reporting advisers as placement agent of 17 private funds. Most-cited office: Sydney, Australia. Figures are distinct funds on the advisers' current schedules, from current Form ADV filings read October 2026.
SEC filing record. AltStreet reads the advisers' filings; it does not rate the firm, and the firm did not supply this page.
17
private funds
3
advisers naming the firm
$14.4B
gross asset value of those funds
1
legal entity filed
Roles on the schedule
| Placement agent (question 28) | 17 |
A fund that names the firm in two roles counts once in the total and once per role here.
Fund types served
Legal entities grouped under Principle Advisory Services
The names advisers filed, most used first. Grouped by a normalized form of the name. The count is schedule entries, not distinct funds.
The roster behind the counts
Which advisers name Principle Advisory Services, and on which funds, with each fund's gross asset value as filed. The per-fund Schedule D roster is Terminal Pro data; the counts above are public.
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Sources and method
- Form ADV Part 1A, Schedule D, Section 7.B.(1), as filed by each adviser with the SEC (IARD) and rendered on IAPD; current Form ADV filings read October 2026. Questions 23 to 28 name the fund's auditor, prime brokers, custodians, administrators and marketers.
- One record per firm: legal names grouped by a normalized form and by AltStreet's alias table for brands whose entities do not share one. Grouping errors can be reported through the contact page; the filed names are listed above so the grouping can be checked.
- Gross asset value is Schedule D question 11 for each fund, summed once per fund across the firm's roles; it is the funds' stated value, not assets under the firm's administration or custody.
- The page records what advisers disclosed. It is not an assessment of the firm, and the firm did not provide or review it.
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