Heron Lending LLC
Raised
$1M
Investors
24
Min Invest
$100
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AltStreet Analysis
·Generated from EDGAR primary sources
Heron Lending LLC is a private credit offering filed by executive officer Michael Sall, raising $1.1M from 24 investors via a 506(c) exemption with a $100 minimum investment. This amended filing offers debt securities and may be associated with the Goldfinch private credit platform, though no related EDGAR entities are confirmed.
This private credit offering uses the 506(c) exemption allowing general solicitation, with an unusually low $100 minimum investment—substantially below the typical institutional threshold for debt securities. The small average check size (~$46K across 24 investors) suggests retail or semi-retail accessibility uncommon in traditional private credit vehicles.
Data Flags
Critical Disclosures
What the filings and the regulators have said about this entity that a reader should know first. Each line links to its source. The history, the same event across other issuers, and alerts are in the terminal.
Reporting lapsed · Form D · last filing November 29, 2024
Offering declared to continue beyond a year; annual amendment 13+ months overdue An issuer that stops filing is the case the going-concern flag cannot catch: the report that would have carried it was never filed.
EDGAR Filing Data
Form D — Primary Source
View on SEC.govFilings on Record
Every filing AltStreet's ledger holds for this CIK, newest first. Each opens the SEC archive folder.
Capital Raise Timeline
2 Form D filings from Feb 26, 2024 to Nov 29, 2024, the latest a D/A.
In the Terminal
Filing events
3
latest Nov 29, 2024
Critical / warning
0 / 0
2 watch · 1 info
Statements extracted
0
none on file
NAV prints
0
none on file
Offering chains
1
dark
Latest event Sold increase · Nov 29, 2024
SEC.govInvestor
- The dated record: 22 facts with source, effective date and capture date, viewable as AltStreet knew them on any past day
- 3 filing events with values and deltas, latest 2024-11-29, and alerts on the next one
- 1 offering timeline: velocity, share raised, first-sale lag, stalled flags
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Related Persons (Form D)
Executive officers, directors, and promoters listed on the SEC Form D filing. Source: SEC.gov.
Michael Sall
Executive Officer · Covina, CA
Questions About Heron Lending LLC
Each answer is built from the values on the SEC filing and the AltStreet ledger, not from the issuer's marketing.
What is Heron Lending LLC?
Heron Lending LLC is a United States limited liability company that filed a Form D with the SEC on November 29, 2024 in the Other Banking and Financial Services industry group. The filing claims Rule 506(c) for an offering of debt. AltStreet links the issuer to Goldfinch.
Is Heron Lending LLC legit?
AltStreet does not rate legitimacy; it reports the public record. Heron Lending LLC filed a Form D with the SEC on November 29, 2024 claiming Rule 506(c). A Form D is a notice of an exempt offering, not a review or approval of it. The newest notice reports $1,110,610 sold to 24 investors. AltStreet's enforcement record (SEC, FINRA and state actions) shows no action naming the issuer as of today. The issuer is linked to Goldfinch, which AltStreet has reviewed. Before investing, confirm the filing on EDGAR, check the seller's registration on FINRA BrokerCheck, and read the offering documents, which a Form D does not include.
Is Heron Lending LLC registered with or approved by the SEC?
No. A Form D is a notice that an issuer is selling securities under an exemption from registration, and the SEC does not review, approve, or pass on the merits of the offering. The filing shows that Heron Lending LLC claimed Rule 506(c) and disclosed the items the form requires, such as the amount sold, the minimum investment, related persons, and anyone paid to sell the securities. It does not verify the issuer's claims or its business.
How much has Heron Lending LLC raised?
Heron Lending LLC reported $1,110,610 sold from 24 investors of a $1,000,000,000 total offering as of the Form D filed November 29, 2024.
Who can invest in Heron Lending LLC?
The offering relies on Rule 506(c), so the issuer may advertise it but may sell only to investors it has verified as accredited. The filing reports no non-accredited investors. The minimum investment accepted from an outside investor is $100.
What is the minimum investment in Heron Lending LLC?
The Form D lists $100 as the minimum investment accepted from any outside investor as of November 29, 2024. Issuers can waive their own minimums, and the figure does not include fees.
Who is selling Heron Lending LLC and how are they paid?
The Form D names no recipient of sales compensation, which usually means the issuer or its affiliates are placing the securities directly. Sales commissions are reported as $0 and finders' fees as $0. Form D allows these to be estimates.
Who is behind Heron Lending LLC?
The Form D lists 1 related person: Michael Samuel Sall, executive officer. Form D Item 3 requires executive officers, directors, and promoters of the issuer to be listed.
Where is Heron Lending LLC located?
The issuer's address on its SEC filings is 440 N. Barrance Avenue, #7870, Covina, CA 91723. Its phone number of record is 516-646-1610. It is organized under the laws of United States.
How long is the Heron Lending LLC offering open?
The issuer indicated that the offering is intended to last more than one year. An issuer must amend its Form D annually while a continuing offering stays open; 1 amendment is on record for this CIK.
What is Heron Lending LLC's revenue?
The issuer declined to disclose its revenue range on the Form D, which the form permits.
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Data Methodology
Capital raise figures, investor counts, and filing dates are sourced directly from SEC EDGAR Form D primary documents via the SEC EDGAR submissions API and full-text search index. EDGAR entity profiles and deal-level data are reviewed by AltStreet analysts with backgrounds in corporate finance and securities law — cross-referenced against offering circulars, audited financial statements, and primary regulatory filings before publication. Platform-provided information, where present, is clearly labeled and does not affect EDGAR data or AltStreet editorial coverage. Platforms may request factual corrections for demonstrable inaccuracies by contacting [email protected]. This page does not constitute investment advice.