SEC-Registered Investment Adviser
Willow Wealth
Legal name: Willow Asset Management LLC
Willow Wealth, legal name Willow Asset Management LLC, is an SEC-registered investment adviser based in New York that manages private funds and advisory accounts and previously operated under the name Yieldstreet Management, LLC.
Registration facts are from the firm's Form ADV Part 1A as published by the SEC, latest filing dated June 15, 2026, and from its Form ADV Part 2A brochure submitted March 31, 2026. Figures are firm-level: they describe the advisory firm, not any single offering.
Registration
- Status
- Approved
- Registered since
- April 6, 2016
- Principal office
- 245 Fifth Avenue, 21st Floor, New York, NY 10016
- Organized as
- Limited Liability Company, DE
- Fiscal year end
- December
- Other offices
- 1
- Founded (per brochure)
- 2015
Scale
- Regulatory AUM
- $1.6B
- Attributable to non-US clients
- $6.4M
- Accounts
- 411
- Clients
- 26
- Employees
- 105, 26 in advisory roles
- Private funds advised
- 120
- Private fund gross assets
- $916.6M
- Fund types
- 35 private equity funds, 79 real estate funds, 6 other private funds
- Funds with Form D records
- 74 issuers in AltStreet's ledger, $835.1M reported sold across them
- Client assets in custody
- $10.2M (216 clients)
Business, clients and compensation, as filed
- Advisory activities
- portfolio management for investment companies and portfolio management for pooled investment vehicles
- Compensated by
- a percentage of assets under management and performance-based fees
- Client types
- individuals (other than high net worth) (216); high net worth individuals (11); investment companies (1); pooled investment vehicles (180); pension and profit sharing plans (2); charitable organizations (1)
- Also engaged as
- commodity pool operator or commodity trading advisor
- Related persons include
- a broker-dealer and a sponsor, general partner or managing member of pooled investment vehicles
- Affiliates
- 1 broker-dealer
Form ADV Item 11 disclosures
The firm answered yes to the following Item 11 questions. The answers cover the firm and its advisory affiliates; the Disclosure Reporting Pages on IAPD identify the subject and the outcome.
- SEC or CFTC finding of a false statement or omission (Item 11C(1))
- SEC or CFTC finding of a violation of regulations or statutes (Item 11C(2))
- SEC or CFTC order against the firm or an affiliate (Item 11C(4))
- SEC or CFTC civil money penalty or cease-and-desist (Item 11C(5))
Brochure Item 9, as stated by the firm: On September 12, 2023, the Adviser and the Website Operator settled with the SEC, consenting without admitting or denying findings that the Adviser failed to disclose information about certain marine collateral to investors in a September 2019 asset-backed securities offering financing ship deconstruction, rendering statements misleading; the Adviser has not offered securities in this marine asset class since 2019; the Adviser and Website Operator agreed to pay approximately $1.32 million to investors and waive approximately $600,000 in fees.
Form D activity of the funds this firm advises, by year
74 issuers in AltStreet's EDGAR ledger are joined to this adviser through Form ADV Schedule D, with Form D filings from July 5, 2016 to January 5, 2026. 1 offering is still raising on the latest filing. Reported sold across them: $835.1M.Years are the year of each offering's first notice; sold and investors are the latest figures on each chain. Counts and totals only; the fund roster is in the terminal.
| First notice | Offerings | Reported sold | Investors |
|---|---|---|---|
| 2026 | 1 | $922,180 | 27 |
| 2025 | 2 | $9.9M | 223 |
| 2024 | 16 | $90.6M | 1,890 |
| 2023 | 3 | $13.8M | 88 |
| 2022 | 31 | $210.9M | 4,444 |
| 2021 | 5 | $101.0M | 546 |
| 2020 | 2 | $42.0M | 582 |
| 2019 | 7 | $250.7M | 2,128 |
| 2018 | 4 | $78.0M | 174 |
| 2017 | 2 | $19.6M | 63 |
| 2016 | 1 | $17.7M | 25 |
Registered funds this firm advises, from Form N-CEN
1 fundregistered under the Investment Company Act name this firm as investment adviser on the latest Form N-CEN. Net assets and the share of holdings at Level 3 or carried at NAV ("marks") are from the newest Form N-PORT; the flow series is on each fund's page in Terminal Pro. Fee and expense ratios are as the fund reported them on N-CEN.
| Fund | Type | Net assets | Marks | Mgmt fee | Net expenses |
|---|---|---|---|---|---|
| YieldStreet Alternative Income Fund Inc.as of June 30, 2026 | Registered fund | $133.6M | 46.1% | 0% | 0% |
About the firm
What the firm is
Willow Wealth is the brand name used by Willow Asset Management LLC, an investment adviser registered with the SEC under CRD number 282487. According to IAPD, read September 30, 2026, the firm has also been known as Yieldstreet Management, LLC and Yieldstreet. The firm's Form ADV Part 2A brochure, dated March 31, 2026 and titled "Willow Asset Management LLC Form ADV Part 2A November 2025," states that the firm was formed as a Delaware limited liability company and commenced operations on March 25, 2015, with principal offices in New York, New York.
The brochure states that the Adviser is a wholly owned subsidiary of Willow Wealth Inc., described as the Website Operator, a Delaware corporation founded in August 2014, which also indirectly owns Willow Wealth Markets LLC, formerly Yieldstreet Markets LLC.
Registration and structure
Form ADV Part 1A filed June 15, 2026 and IAPD, read September 30, 2026, show the firm's SEC registration as approved effective April 6, 2016. The firm is organized as a limited liability company in Delaware with a fiscal year ending in December. IAPD lists notice filings in effect in the District of Columbia, Puerto Rico, and every U.S. state, with the earliest effective date in New York on April 6, 2016 and most other jurisdictions effective between March 2022 and August 2023.
Form ADV Part 1A reports one office in addition to the principal place of business, and the firm's brochure states that the Adviser also has an office in Athens, Greece, alongside its New York principal office. Part 1A lists one related broker-dealer affiliate and no related investment adviser affiliates, and reports that the firm does not sponsor a wrap fee program, which the brochure also states under Item 4E.
Clients, assets and fees
Form ADV Part 1A filed June 15, 2026 reports total regulatory assets under management of $1,636,467,286, all discretionary, across 411 accounts, with $6,442,823 of that total attributed to non-U.S. clients. The filing breaks out client types by count and reported assets: individuals other than high net worth (216 clients, $10,226,542), high net worth individuals (11 clients, $1,421,552), one investment company client ($148,560,193), pooled investment vehicles (180 clients, $1,476,229,051), pension and profit sharing plans (2 clients, $26,967), and one charitable organization ($2,981). The firm's brochure separately states assets of $1,636,467,286 as of December 31, 2025, matching the Part 1A figure.
Form ADV Part 1A also reports the firm advises 120 private funds with gross asset value of $916,603,156, comprising 35 private equity funds, 79 real estate funds, and 6 other private funds. Compensation methods listed in Part 1A include a percentage of assets under management and performance-based fees. The brochure describes management fees on Willow Wealth Funds generally ranging from 1 percent to 3 percent of contributed capital depending on fund type, incentive fee distributions generally between 1 percent and 20 percent contingent on preferred return hurdles, and an annual advisory fee for Managed Portfolio accounts, which carry a $25,000 minimum that the brochure says may be revised at the firm's discretion. The brochure also describes additional transaction-related fees, including loan extension and modification fees, an access fee, and a commitment fee that an affiliate, Willow Wealth Markets, may receive. On custody, Form ADV Part 1A reports the firm has custody of client cash or securities totaling $10,226,542 across 216 clients, and the brochure states the firm relies on the audit and delivery exception under the Custody Rule for the Willow Wealth Funds and is not required to comply with the Custody Rule for the Closed-End Fund under Rule 206(4)-2(b)(5).
Affiliations and conflicts the firm discloses
The firm's brochure lists several affiliations, including Willow Wealth Markets LLC, an SEC-registered and FINRA/SIPC member broker-dealer that effects transactions for certain funds; Willow Wealth Inc., the parent company operating the WillowWealth.com platform and the Willow Wealth IRA service; Prytania Investment Advisors LLP, a UK-based SEC-registered sub-adviser to the Closed-End Fund; a group of wholly owned subsidiaries of the Website Operator that act as Originators sourcing or referring investment opportunities; and Soli Capital, LLC, a specialty finance company partly owned by a co-founder of the Website Operator.
The brochure discloses several conflicts of interest, including that the firm only recommends its own Funds to advisory clients and has an incentive to recommend Funds bearing greater compensation, that performance-based compensation could create an incentive toward more speculative investments, that ownership overlap between Soli Capital and a Website Operator co-founder creates conflicts, that different cost-allocation methodologies could result in Funds being charged different amounts, and that referral incentive arrangements may encourage referrals that would not otherwise occur.
Disciplinary and disclosure record
Form ADV Part 1A filed June 15, 2026 answered yes to Item 11 questions concerning an SEC or CFTC finding of a false statement or omission, a finding of a violation of regulations or statutes, an SEC or CFTC order, and an SEC or CFTC civil money penalty or cease-and-desist order. These answers cover the firm and its advisory affiliates, and the Disclosure Reporting Pages on IAPD identify the subject and the outcome.
The firm's brochure describes a related matter: on September 12, 2023, the Adviser and the Website Operator settled with the SEC, consenting without admitting or denying findings that the Adviser failed to disclose information about certain marine collateral to investors in a September 2019 asset-backed securities offering financing ship deconstruction, which the brochure states rendered certain statements misleading. The brochure states the Adviser has not offered securities in this marine asset class since 2019 and that the Adviser and Website Operator agreed to pay approximately $1.32 million to investors and waive approximately $600,000 in fees.
Presence on the platforms AltStreet covers
AltStreet's records as of September 30, 2026 list this adviser in connection with the Willow Wealth platform.
Fees and minimums, as stated in the firm's brochure
The Adviser is compensated primarily through management fees paid by the Willow Wealth Funds (varying by fund type), incentive/performance-based fees in certain Equity Issuer Funds, and an annual advisory fee for Managed Portfolio accounts calculated on assets under management. The Adviser and its affiliates also receive various transaction-related fees (e.g., loan origination, servicing, structuring, and access fees) and an affiliate (Willow Wealth Markets) may receive a Commitment Fee at closing of certain investments.
- ALTNOTE Funds management fee: generally 1% to 2.5% of the principal amount of the notes
- ST NOTE Fund: no management fee paid to the Adviser
- Equity Issuer Funds management fee: generally 1% to 3% of aggregate outstanding capital contributions
- Equity Issuer Funds incentive fee distribution: generally 1% to 20%, contingent on a preferred return hurdle generally 6% to 15%
- Sub-adviser incentive fee distribution: generally around 15%
- Closed-End Fund management fee: 1.00% annual rate of average net assets (excluding cash and cash-equivalents) over the two most recently completed calendar quarters, paid quarterly in arrears
- Loan extension and modification fees: typically 1% to 3% of the original or outstanding underlying loan amount
- Access Fee: generally 0.25% of aggregate capital contributions of Fund Investors
- Additional Fund Expenses: generally $100 to $150 annually or 0.25% to 0.50% of the outstanding investment amount
- Commitment Fee (Willow Wealth Markets): expected to range between 1% and 4% of each Fund Investor's commitment received
- Promote Share (affiliate of Adviser): typically up to 20% of the operator's 'promote' or 'carry'
- Willow Wealth IRA facilitation fee: generally between $299 and $399 annually
Performance fees: As set forth in the Offering Documents of certain Willow Wealth Funds, the Adviser (and sub-adviser, where relevant) or an affiliate may be entitled to incentive or performance-based compensation if specified investment portfolio performance conditions are met. For the Note Issuer Funds, the REIT Fund and the Closed-End Fund, the Adviser does not charge performance-based fees. An affiliate of the Adviser may receive a Promote Share of up to 20% of an operator's 'promote' or 'carry' in certain joint venture investments. The Adviser does not charge additional performance-based fees with respect to advisory client accounts, though advisory clients may indirectly bear such fees through Fund investments.
Minimums: Managed Portfolios are subject to an account minimum of $25,000, which may be revised from time to time by the Adviser in its sole discretion.
Ownership, affiliations and conflicts the firm discloses
Ownership: The Adviser is a wholly owned subsidiary of Willow Wealth Inc. (the 'Website Operator'), a Delaware corporation founded in August 2014; the Website Operator is the sole owner of the Adviser and is also the indirect owner of Willow Wealth Markets LLC (formerly Yieldstreet Markets LLC).
Affiliations: Willow Wealth Markets LLC (formerly Yieldstreet Markets LLC), an affiliated broker-dealer registered with the SEC and a member of FINRA/SIPC, which effects some transactions on behalf of certain Funds; Willow Wealth Inc. (the 'Website Operator'), the Adviser's parent company, which operates the WillowWealth.com platform and provides the Willow Wealth IRA service; Prytania Investment Advisors LLP, a UK-based SEC-registered sub-adviser to the Closed-End Fund specializing in structured finance; Athena Art Finance Corp., Yieldstreet Marine Finance LLC, Yieldstreet Litigation Finance LLC, Yieldstreet Real Estate Lending LLC, Yieldstreet Private Business Credit LLC, Yieldstreet Legal Finance LLC, Yieldstreet Real Estate Equity LLC, Yieldstreet Specialty Lending LLC, Yieldstreet Mortgage Finance LLC, and Quadro Partners LLC, wholly-owned subsidiaries of the Website Operator that act as Originators sourcing/referring investment opportunities; Soli Capital, LLC, a specialty finance company partly owned by Michael Weisz (a co-founder/former director/shareholder of the Website Operator), which provides ongoing services related to past sourced investment opportunities
Conflicts of interest the brochure identifies, as stated:
- Co-investment transactions between the Closed-End Fund and other accounts managed by the Adviser or its affiliates may give rise to conflicts of interest.
- Because the Adviser only recommends the Funds to advisory clients, it has an incentive to recommend Willow Wealth Funds over Third-Party Products and to recommend Funds bearing greater performance-based or asset-based compensation.
- The existence of performance-based compensation could create an incentive for the Adviser to make more speculative investments than it otherwise would.
- Where Willow Wealth Funds have varying performance-based compensation terms, the Adviser may have an incentive to allocate investments or provide preferential treatment to Funds with more favorable terms.
- Soli Capital, LLC's ownership overlap with Michael Weisz, a co-founder of the Website Operator, creates conflicts of interest given his ties to both the Website Operator and the sponsor/service provider.
- The Adviser's affiliated broker-dealer, Willow Wealth Markets, may charge fees based on the sale of securities, and registered representatives' compensation may be tied to such sales.
- Different methodologies for allocating in-house service costs to Willow Wealth Funds could result in a Fund being charged different (higher or lower) amounts than under an alternative methodology.
- Incentive arrangements for existing investors to refer new investors/users may create an incentive to refer even where the existing investor would not otherwise do so.
Relying advisers and state notice filings (IAPD)
Notice filings: 53 jurisdictions
Platform this firm advises for
In the directory
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Sources for the firm profile
- Form ADV Part 1A as of the SEC roster (latest filing 2026-06-15)
- SEC IAPD firm record
- Form ADV Part 2A brochure "WILLOW ASSET MANAGEMENT LLC - FORM ADV PART 2A NOVEMBER 2025" (submitted 2026-03-31, 97 pages)
Public record read September 30, 2026.
Source: SEC Form ADV via IARD (roster of November 2, 2026), matched to the platform by AltStreet analysts. Item 11 answers are as reported on the firm's Form ADV and cover the firm and its advisory affiliates; consult the firm's IAPD record for the Disclosure Reporting Pages. Brochure statements are the firm's own. Nothing on this page is investment advice.
